What is Sales?The definition of sales is professionally helping other people to buy. It is about convincing prospective clients to purchase our goods or services. Effective selling focuses on the needs of the client rather than on what is being sold. The purpose of selling is to meet, and indeed exceed those needs and expectations. To do all that effectively we need to have great products and services as well as the means to educate and persuade those whom we serve.
What typical Sales issues arise in the business?Prospects are unclear of your products or services;
- No formal sales process in place;
- Not enough prospects;
- Poor Conversion rates;
- One-off Customers;
- Poor customer service;
- Lack of Sales Training;
- Poor use of sales tools and presentations;
- Lack of professionalism; and
- No incentive/compensation plan in place
What would a successful Sales Process Framework be in a business?- Formal Sales Process in Place
- Clear understanding of Product and Service offering
- Continuous pipeline of prospects
- Excellent conversation rate
- Excellent Customer retention
- Customer service follow up
- Great use of sales tools and presentations
- Identify and recruit professional sales people
- Documented sales compensation plan
- Continuous Sales Training
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